Diabetes is not a niche topic. It is a rhythm of life⁠.

Not My Type. is founded by Charlotte Kliem, designer and strategist. She has lived with type 1 diabetes for around twenty years and, as part of her bachelor's thesis at HTW Dresden, developed the campaign of the same name, which uses language to counter stigma.

The magazine is the next step: less campaign, more space. For daily life, knowledge, tech, culture and for the many voices that have been missing.

To the campaign case study →